What cookies are

Cookies are small text files stored on your device when you visit a website. They are widely used to make websites work, or work more efficiently, and to provide information to the operator. We also use similar technologies such as local storage, pixels and tracking parameters; for simplicity we refer to all of these as "cookies".

How we use cookies

We use cookies for three purposes: making the website function, measuring how it performs, and (only with your consent) helping us understand which marketing campaigns introduce people to mensefulbase. You can update your preferences at any time using the cookie preferences panel — or via the cookie controls at the bottom right of any page.

Categories we use

Strictly necessary. Required for the site to function — for example, remembering your consent choices so we don't ask you again on every page. Cannot be disabled.

Analytics. Cookie-less or first-party analytics that tell us how many people visited, which pages they read and whether they reached a contact form. Aggregated only.

Marketing. Used to measure the performance of ads and outbound campaigns. Off by default. Only set after explicit consent.

Cookies we set

NameProviderPurposeCategoryExpiry
mb_consentmensefulbase.digitalStores your cookie preferences.Strictly necessary12 months
mb_sessionmensefulbase.digitalMaintains your session within the site.Strictly necessarySession
_plausiblePlausible Analytics (EU)Anonymous, cookieless visit counting. Cookie set only if consent is given.Analytics24 hours
_gid / _gaGoogle LLCAggregate site analytics (used only if you opt in to marketing).Marketing24 hours / 13 months
li_atLinkedIn IrelandConversion measurement for LinkedIn ads (used only if you opt in to marketing).Marketing3 months

Your choices

You can:

  • Accept all categories.
  • Accept only strictly necessary cookies (the default if you do nothing).
  • Open the preferences panel and choose category by category.
  • Configure your browser to block cookies entirely. Note that some parts of the site may not work as expected if you do.

Changing your mind is easy — open the preferences panel from the link in the footer at any time.

Withdrawing consent

If you previously accepted cookies and want to withdraw your consent, click cookie preferences in the footer and toggle off the categories you no longer want. The change takes effect immediately.

Changes to this policy

We update this policy when we change the cookies we use. We never start using a new non-essential cookie without your renewed consent. If you have questions, write to [email protected].